Marketing & Communications

Firstline Creative and Media is a full-service broadcast media relations & production company with the resources and knowledge to meet all of our clients communication needs. Firstline Creative and Media is a full-service broadcast media relations & production 

CREATIVE SERVICES

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VIDEO PRODUCTION

A good idea without strategy is like a fish on a bicycle. It’s not going anywhere. We provide strategic services to help your idea take wing and fly – or swim, as the case may be. We know that modern communications trends and tools can change in a heartbeat, which is why we’ve developed a flexible, three-phase creative process and innovative strategic tools to move your communications initiative in the right direction.

 

Healthcare/Patient Videos

  • Engaging and powerful healthcare and patient videos produced to hit key messages and get through legal review process

  • Branded or unbranded

  • Resource for connecting broader community of patients, professionals and advocates

  • Strong storytelling captured documentary style

  • Capture realism and authenticity of each story

  • Field-tested Patient Profile Process

  • Create a context in which patients are most comfortable, most energized and most supported in sharing their personal stories

  • On time and on budget!

 

PSA

At Firstline Creative, we are proud to produce PSAs that win awards and turn heads.  Having a superbly experienced team and high-quality equipment and production standards doesn’t hurt, either. Health PSAs still rank #1 in the broadcast communications world, and we’re proud of the fact that our team is the industry leader in the production, distribution and placement of health PSAs for TV and radio stations nationwide.  

STRATEGIC BRAND POSITIONING

By basing all branding elements on a central Positioning Statement, we ensure your brand is clearly and consistently communicated through all brand elements every time you make any kind of contact with your target markets.  We can then create the visual, verbal and experiential elements of your brand within your marketing campaign. 

 

360-DEGREE & VIRTUAL REALITY

360° Video is essentially a linear narrative form of storytelling with the benefit of immersing your audience in a virtual environment capturing their full attention through sight and sound.  The story unfolds and they are carried through the environment from point a to b.  The audience can see everything around them as they are in a 3D environment.

 

Virtual Reality Video

Is similar to 360 video with the most significant difference being that user discovers the story through interaction with the environment.

 

ANIMATION/MOTION GRAPHICS

Creativity can be very subjective, especially when it comes to animation work. To accurately provide a cost estimate for work, we would determine production value and stylistic approach which helps us define the amount of hours it will take to complete the work. 

 

Please see the link below for a sampling of our animation work. The purpose is to demonstrate a wide variety of work quickly while demonstrating different stylistic approaches and the breadth and depth of our capabilities.

 

There are many varieties of animation and normally fall into 2 categories – 2D and 3D.  2D animation and motion graphics allow you to swipe, pan, move or support video along the x and y axis. You will see these types of animation at the front end of the reel.  MOA 3D animation examples are at the end of the reel. 3D adds the ‘x axis’ or depth in animation that allows one to create a key focal point or ‘model’. 3D animation can take a viewer over, under or through the model by rotating on all three axis.

Generation S - Public Service Announcement
with Jordin Sparks

Generation S - Public Service Announcement
with Jordin Sparks

 

STRATEGIC BRAND POSITIONING

By basing all branding elements on a central Positioning Statement, we ensure your brand is clearly and consistently communicated through all brand elements every time you make any kind of contact with your target markets.  We can then create the visual, verbal and experiential elements of your brand within your marketing campaign. 

PRINT DESIGN

Bring us any product, idea, or specific communications need, and then sit back, relax and wait for the magic to happen. Our award-winning ream of designers will create and distribute a visual message that resonates.

 

CONTENT CREATION

Firstline consists of a team of strategic, creative, dedicated writers, producers, designers, techies, journalists, PR pros & content marketers.

 

  • We tell stories – whether it be a company story all the way a patient’s personal story

  • Production crews are flexible – we can work as small nimble teams or on a much larger scale for PSAs and broadcast spots

  • We believe in the philosophy of “shoot once, repurpose multiple times”

  • We strategize with clients on the best ways to repurpose content captured for multiple platforms

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Contact:  ph: 404.605.0797