With the advent of the 2020 pandemic, Firstline quickly adapted its Satless media technology to deliver media tours. Utilizing the already proven technology Firstline produced a multitude of virtual tours with one or two talent in different locations. Firstline has expanded these services to include local market desk sides, celebrity media days, virtual meetings, etc. Any media moment can still work with our virtual solutions. Ask us how.
VIRTUAL SOLUTIONS
Our team works with you on the research and development of your story, spokesperson preparation, defining objectives, message point development, target market identification, pitching, securing, booking and tracking/media monitoring. This immensely popular product is an efficient and cost-effective way to share your news “on the air.” Virtual options available.
MEDIA TOURS
AUDIO NEWS RELEASE
An Audio News Release (ANR) is a self-contained radio segment that delivers your key messages in a news-style format, typically featuring a narrator, a spokesperson’s soundbite, and a clear call to action. Professionally produced and distributed to radio stations, ANRs help control messaging, build brand awareness, and tell your story in your organization’s own voice.
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Radio continues to re-assert itself as a trusted news channel, making ANRs a highly effective media tactic with guaranteed placement. ANRs are simple to script and produce, can be targeted to specific DMAs or regions, and can be distributed nationally or tailored to key demographics, including African American and Hispanic audiences.
IN-PERSON PITCHING
There’s nothing quite like an old-fashioned, face-to-face television interview. The Firstline Media team excels at getting your spokesperson a little face time with local and national TV anchors. Our tenacious team will handle it all -- they organize and coordinate everything from timing and travel arrangements to make-up, props and key message points to ensure a quality news segment. These local market in-person pitching opportunities can now be delivered virtually.
